How to turn Events into real business conversations — Case Study
Why Going to Events Actually Makes Sense
Let’s keep it simple.
Events are not about selling on the spot.
They are about getting into the same physical space with people you would never reach in normal day-to-day work.
In regular work you:
send cold messages,
wait for replies,
deal with assistants,
compete with dozens of similar emails.
At an event, none of that matters.
You just walk up and talk.
The real goal of an event is not to sell, but to meet people, understand who is who, and check if it even makes sense to talk further.
Deals almost always happen after the event, not during it.
If you approach events properly, in a few days you can:
talk to dozens of decision-makers,
get real market context,
understand who is actually relevant for you,
and build the base for future deals and partnerships.
From practice, over ~3 days:
you can have 120–190 conversations,
around 1/3 of them stay useful,
10%+ can later turn into clients or partnerships.
Why this works
01
People are more relaxed
02
Trust forms much faster
03
And people buy from people
We’ve got the answers
Our approach
We attend:
small niche events with 20–30 people,
and large conferences with tens of thousands of attendees.
The logic is always the same.
Only the scale and level of automation change.
Over time, we structured everything into a clear system.
First for our junior BD team, then we decided to keep it available on our website as a guide.